NICKI HAYES Ltd.
Success for any consumer oriented product or services company begins with brand. Work developing brands and brand strategies has been a crucial part of Nicki's success, including directing hundreds of home furnishings brands, defining new private label brands and incubating nearly fifty brands.
Work experience includes product design, innovation, packaging, product management, merchandising, manufacturing and sourcing.
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Brand
Product Development
Creative
• Brand Strategy
• Brand Incubation
• Brand Identity
• Private Label Development
• Product Styling
• Logo Development
• Naming
• Brand Style Guides
• Package Design
• Product Design
• Trend + Color Boards
• Art Direction /Design Management
• Spec Sheet Development
• Global Factory Communication
• QC/ Lab Submission
• Sourcing
• Catalogs
• Marketing/Sales Collateral
• Look Books
• Product Assortments/Planograms
• Packaging
• Line Plans/Analysis
• Revenue Forecasts
• Product Assortments
• Pricing/ Margin Analysis
• Competitive Reviews
• Planogram Development
• Product/Factory/Ship Status Reports